Magnum at Cannes

So I'm pretty sure everyone is aware of the 71st Cannes film festival. It started yesterday (The 9th of May, 2018) and it ends on the 19th of May.

“Magnum hosted Hadid and Wang at the ice cream company’s annual high-profile Cannes campaign launch, an event that featured the reveal of a particularly luxe beach accessory: MAGNUM x ALEXANDER WANG, a handmade, leather-covered portable cooler that was modeled by Hadid. The limited-edition cooler is available for purchase exclusively at AlexanderWang.com for $895. The two appear in print ads and in a short film based around the directive to “Take Pleasure Seriously.” Richford, R. (2018)

Manish Malhotra was actually invited to the Magnum party at Cannes.

“So, what brings Manish to Cannes, you may wonder? Apart from indulging in a delightful social, the couturier is working on an exclusive piece of art for American supermodel, Bella Hadid. Yes, you heard right. And no, it's not a Manish Malhotra ensemble, but a stunning accessory that is inspired by delectable Magnum Ice Cream.” The Economic Times (2018).

Manish Malhotra did indeed attend Alexander Wang’s Magnum party however, the reason why he was meant to go in the first place was because there was a contract between Magnum x MM to create two clutches one for Bella Hadid and the other for Alexander Wang in the shape of Magnum icecream. I was apart of this project. We created atleast 20 designs in total for the clutches.

In fact, Magnum has actually collaborated with a few famous Indian personalities recently. “The premium ice cream brand has partnered with the patisserie queen, Pooja Dhingra, to craft Limited Edition Magnum pieces that draw inspiration from India’s leading fashion icons. This collaboration is based on sophisticated craftsmanship and guilt free indulgence. Magnum will bring to life Pooja’s interpretation of her favourite Bollywood divas, which is a consummate mélange of the two worlds.” Magnum Icecream (n.d.)

We even created content for the instagram page to announce the clutches. An image had been posted before Cannes by the agency that works with us prior to this.

However, unfortunately at Cannes the contract fell through and even though MM did make his Cannes debut, the clutches weren't gifted to Wang and Hadid.